AI Agents Overview

Your agency juggles dozens of clients. Each one has unique preferences, project histories, and ongoing conversations scattered across emails, calls, and documents. When a team member goes on vacation or a project changes hands, critical context gets lost.

Verow AI agents solve this problem. They remember everything about your clients and make that knowledge instantly accessible to your entire team.

What Are Verow AI Agents?

Think of a Verow agent as a knowledgeable team member who has read every email, attended every meeting, and reviewed every document for a specific client or project. Unlike ChatGPT or other AI tools, Verow agents maintain persistent memory tied to your actual client relationships.

You can ask an agent questions like:

• "What were the key concerns from last month's strategy call?"
• "What creative direction does this client prefer?"
• "When did we last discuss budget for the Q3 campaign?"

The agent pulls from real context you've captured in Verow, not generic internet knowledge.

Perfect Client Memory

Every detail, always accessible. Your agents remember RFP requirements, client preferences, project decisions, and feedback from months ago. No more digging through email threads or asking colleagues "do you remember what they said about..."

Seamless team handoffs. When someone new joins a project, they can ask the agent for a complete briefing. The context that used to live in one person's head becomes shared team knowledge.

No more "sorry, I'm new on this account." Clients get consistent, informed responses regardless of who's handling their request today.

Types of Agents You Can Create

Verow gives you flexibility in how you organize your AI agents. Most agencies use a combination of these approaches:

Client-Specific Agents

Create one agent per client to centralize everything about that relationship.

Example: An agent named "Acme Corp" that knows their brand guidelines, past campaigns, key stakeholders, budget history, and communication preferences.

Best for: Agencies with deep, ongoing client relationships where multiple team members need access to client knowledge.

Project Agents

Create agents for specific campaigns or initiatives that may involve multiple clients or cross-functional work.

Example: An agent for "Q2 Product Launch" that tracks all deliverables, timelines, and stakeholder feedback for a major campaign.

Best for: Complex projects with many moving parts, or campaigns that need dedicated focus.

Department Agents

Create agents that serve specific functions across your agency.

Example: A "Sales Support" agent trained on your case studies, pricing, and RFP response templates. Or a "Creative Brief" agent that helps standardize how briefs are written.

Best for: Standardizing processes and ensuring consistency across similar work.

The "Ask Verow" Quick-Access Agent

Every Verow workspace includes a built-in agent called "Ask Verow" that provides quick access to information across all your clients and projects. Use it when you need to:

• Find information but aren't sure which client it relates to
• Get a cross-client view ("Which clients have active campaigns this month?")
• Ask general questions about your agency's work

You can access Ask Verow from anywhere in the platform using the search shortcut or the chat icon in your navigation.

Why Agents Beat Generic AI Tools

The difference is context. Generic AI tools are smart, but they know nothing about your clients. Every conversation starts from zero. Verow agents accumulate knowledge over time, getting more valuable the longer you use them.

Getting Started

Ready to create your first agent? The next guide walks you through the process step by step.